2024 brings exciting changes in Search Engine Optimisation, so called SEO, and we’re happy to assist you in these. Let’s quickly explore some key insights for this year!
As we look ahead, it’s clear that four key drivers are reshaping SEO in 2024:
1. AI features: Contrary to some fears, AI didn’t take over but became our assistant. Looking ahead to 2024, it’s clear that the integration of AI enhancements into everyday life will continue and probably accelerate.
2. E-E-A-T: Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is stronger than ever. You should focus on creating content that genuinely serves the user!
3. Search behaviour cahnges: Search behavior is shifting towards mobile and social media. It’s not just about ranking in Google anymore; it’s about being where your audience is!
4. SGE: In 2024, Search Generative Experience will change the game completely. We should prepare for this by creating content that answers more detailed questions.
SEO in 2024 will be dynamic, but also brings opportunities. By focusing on these four areas, you’ll be well-equipped. We will be happy to assist you on these keys.