Google regularly updates its SEO algorithm. If you have a local business, it should be in local search results too. In addition, this ad should always be updated so that local users can rely on it. Local search engine optimization is even more powerful than broad-based SEO – people looking for a particular company, restaurant, hotel, etc. within a location have a greater intention to buy, so it is easier to convince them to buy.Locally related search queries have become part of everyday life these days. Especially when the smartphone is always close at hand.A small business doesn’t need a website to get such a listing. Every company with a fixed company location (shop, office, branch, etc.) benefits from Local SEO – regardless of the size or the branch of the company.