Social media has long since become an important part of corporate communication. As a result, companies achieve increased brand presence, more leads and increased sales.
Which social networks are used the most?
What is social media marketing?
The term social media marketing encompasses the creation of content with the aim of promoting your company, your services and your products on various social media platforms, such as Facebook, Instagram and Twitter.
Your social media content should be unique and tailored specifically to the platform on which you are sharing your content. In this way, you can improve your conversion rates and increase your brand awareness.
What do I need to consider?
You should do your research before you get started! So-called buyer personas and target groups should be known, only then can the right medium be selected. Next, you should decide what type of content you want to use to arouse the interest of potential followers. This content has to be unique and interesting, otherwise potential visitors have no reason to interact with you or your brand. Be creative, unusual and always use functions that are offered by the platforms. Then make a schedule of when to post what. You should also research when your target group uses the media. It’s important to note that you only post to social media if you have really high quality content to share. So there should be a reason for posting content. And finally, you should know the key figures of social media in order to be able to analyze the usage. The most important are interaction intensity, likes, follow, shares and reach.