Chatbots are part of dialogue marketing and software based on artificial intelligence. They communicate with users and help to get to a specific goal or to answer a specific question.
Chatbots have the ability to interact with users naturally, usually through a chat / text window that appears on the screen.
A website can use these systems to offer a service that can significantly simplify the use of this site or answer recurring questions from different users quickly and easily. This is one of the main reasons for using chatbots in customer service.