Page Speed, Page Experience and Responsiveness
Page speed, mobile capabilities, and user experience are probably the most important things to consider when it comes to a website. Because they are the great competitive advantage.
Cookieless Future
So-called third-party cookies have been blocked since 2020, by Safari, and some of the other browsers are threatened with extinction in 2022. It works without 3rd party cookies!
Chatbots in customer service
Chatbots are part of dialogue marketing and software that is based on and interacts with artificial intelligence. You can support and massively improve customer service.
Storytelling
Traditional sales methods are dying out and a new generation of consumers is just doing things differently. Storytelling can be a helpful means to an end here.
Local SEO
If you have a local business, you should also find it in the local search results, because appearing locally in the results is now a living wage.
Sustainability
Sustainability and environmental protection can be communicated through branding and content in order to make environmental protection part of the corporate or brand identity.